Triadex Card Mailers’ Magnetic Stripe technology allows you to track redemptions and profile your customers using your existing POS system. Don’t have a POS system? No problem. We work closely with POS providers to help get your company up and running.
How it Works
A Magnetic Stripe is a small strip of magnetic tape that is embedded on to a plastic card mailer and is encoded with data. Using a card reading devise, your point of sale system will recognize the card mailer’s unique serial number. Your POS system will automatically add your offer to the purchase, as well as store information regarding the customer such as their age, income, and gender.
Profile Your Prospects
We can tell you the following demographics about the customers that redeem your piece:
- Households with Children
- Address Type Indicator
- Household income
- Marital status
- Zip code
- Length of Residence
Features & Benefits:
- Save time by allowing your staff to automatically apply discounts and track redemptions electronically
- Measure the success of your direct mail efforts by tracking your redemption rates
- Make your life easy by integrating the technology with your existing POS system
- Increase your customer base by “cloning” the customers you already have