According to the 2015 DMA Statistical Fact Book, households receive an average of 19.1 mail pieces per week. Although three quarters of direct mail is opened by the recipients, according to a Direct Mail Information Service report, only 63% read the contents.
So here’s the question for the day: how do you ensure your direct mail piece is one of the few read?
Adding a Scratch Off offer to your next direct mail campaign is a new and innovative way to help your direct mail piece stand out from the crowd. By combining our innovative card mailing solution with a unique scratch off, you can differentiate your piece from your competitors and increase your ROI.
Plastic scratch off cards are completely customizable. Some of the most popular offers include:
- Percentage off
- Dollar amount off
- Buy one get one free
- Special code that encourages customers to visit your website
A scratch off can increase your redemption rates as well as drive traffic to either your website or your store. Include an automatic call to action by adding a special code that customers must enter on your website. Or, increase traffic to your store by requiring a manager present when the card is scratched.
Contact us today at 877-TRIADEX (874-2339) for more information on scratch offs and the many other products and services we provide.