Yes, it’s true. Paper postcards are cheaper than plastic postcards. But at what cost?
Here at Triadex Card Mailers, we can print and mail pretty much anything, and that includes paper postcards. While you may love the low cost of paper postcards, for the USPS they can mean machine jams and damage to mail pieces.
In a workshop presentation entitled “Designing Mail for Success”, in addition to dimensional and formatting standards, the USPS discusses other important considerations to keep in mind when designing postcards.
“In general, postcards containing these perforations or tearing guides do not tend to perform
or hold up well during postal processing on automated equipment.”
–United States Postal Service
“The first additional consideration is the use of perforations or tearing guides. In general, postcards containing these perforations or tearing guides do not tend to perform or hold up well during postal processing on automated equipment.”
The USPS uses rollers that move your postcards through the mail sorting and delivery process. These rollers can remove ink from paper postcards, causing color smearing and smudging. Paper postcards are extremely susceptible to damage in the mail stream. Unlike traditional paper postcards, plastic postcards are laminated and have a much harder time being folded over or damaged.
While you might save $.05 per piece by choosing paper over plastic postcards, is it worth the risk? Why pay good money to give your customers a bad impression of your company? It’s more than a possibility, it’s a probability. Think of that extra nickel per piece to protect your piece with a thick laminate as insurance your mail piece will look the same when it reaches your customer’s door.