Challenge:
A nonprofit wanted to acquire new memberships.

Solution:
They decided to launch a Triadex Card Mailers campaign using our jumbo plastic postcards with
2-detachable cards. They mailed 30,674 mailers with 20 mil thickness. The first card offered $20 off participation in one of their programs. The second card waived their $75 enrollment fee.

They targeted only homeowners with 2+ people who have an annual household income of $55,000+.  We took their current list of customers and suppressed it against the counts we pulled to ensure they only mailed to potential new customers.

Results:

  • The promotion generated $154,192!
  • They gained 231 new members
  • The nonprofit’s postage permit activated a savings of about 50% on their postage rates!
  • They plan to do another mailing at the same time next year

Contact us today at 877-TRIADEX (874-2339) to find out how we can ensure your success.