Research has shown that direct mail marketing isn’t going anywhere soon. Although email is a great way to market your products or services, it hasn’t been able to replicate the response that direct mail marketing provides. Since direct mail marketing is going to be sticking around, companies are looking for ways to make it more environmentally friendly.
In an article in The New York Times entitled, “Direct Mail Tries to Go Green. No, Really,” Claudia H. Deutsch talks about the Green Marketing Coalition, a group of direct mail marketing companies that are working together to become more environmentally conscious. According to Deutsch, “a group of direct-marketing companies, along with a handful of their corporate clients, are banding together to make an inherently unsustainable practice at least a little bit greener.”