Let’s say you’ve decided to create a card mailer direct mail marketing campaign to market your product or service. You’ve found a fulfillment and direct mail service company, designed the card, and created a mailing list. The hard part is done, so now all you have to do is wait to see the results.
Many of you might be wondering what type of redemption rate is needed to label a direct mail marketing campaign as a success. If you’ve partnered with an experienced plastic card printing company, you can expect a redemption rate anywhere between 6 and 14%, 6% being the most common. If you’re seeing anything lower than that, you might want to try partnering with a different company.