I love Facebook followers.  After you earn a Facebook follower you can very easily market to them for free on Facebook.  Free is always great, however, according to the 2015 DMA Response Rate Report, the response rate of direct mail outperforms all digital channels. 

In the article “Migrate Facebook Followers Now to Opt-in Email Lists” on Target Marketing, Gary Hennerberg reminds businesses that they are “merely “renting” the privilege of communicating” with their Facebook followers.  According to the author, “The gold standard for generating conversions and higher ROI is email and postal mail”.

Studies show that targeting prospects through a multi-channel approach improves ROI.  Encourage your Facebook followers to visit your website and join your mailing list.  Bridging the gap between your online and offline marketing media will increase your sales and brand recognition.