Currently, Hispanics make up the largest minority group in the United States. It’s no surprise that the purchasing power of this group is growing rapidly. Many companies, possibly including you, are neglecting this potential market. Just as with any other type of market, the most effective way to market to Hispanics is by tailoring your direct mail piece to their specific needs.
According to the United States Postal Service, “When asked, 36% of Hispanics prefer their advertising mail in Spanish, while 39% prefer it in English. But 72% receive almost all of their advertising mail in English.”
So, what can you do to market your products and services directly to Hispanics? The answer is bilingual direct mail pieces. Many direct mail marketing companies can prepare your mail piece in both English and Spanish. This way you can reach Hispanics regardless of their language preference.