Whether you’re mailing card mailers, plastic postcards, or postcards, in order to get the customer’s attention you need an exciting and intriguing headline.

In a blog entitled, “10 Plus One Key Tips For a Profitable Sales Mailer,” Donald Yerke explains the importance of the headline and gives some tips on how to write a headline that will encourage customers to act on your offer. According to Yerke, “Over 70% of profitable sales mailers result from a dazzling headline. It should always intrigue your prospect with a fresh unique benefit too good to be true. Look in the grocery store while check out at the tabloid headline, see how they jolt your emotions. In fact write down a few that really make you want to read on. Now on the 4th file card write 4 irresistible sounding headlines about your product.”