Direct mail marketing is commonly used by companies to reach out to new customers. Although it is an extremely effective way to blanket large areas of people who haven’t been introduced to your business yet, direct mail marketing is also a great way to strengthen your relationships with your current customers.
In an article entitled, “Direct Mail Helps Build ‘Effective and Lasting’ Relationships” on ThomsonLocal.com, the author says that “Utilizing direct mail services can help direct marketing professionals to establish and build a strong relationship with new and existing customers”. With the help of direct mail marketing, such as plastic postcards, you can give your current customers new incentives to help promote your business to others.
Giving your current customers the opportunity to help promote your business to new customers is a great way to stay in touch with them as well as reward them for their loyalty. For more information about plastic postcards, click here. Or, click here to receive a free quote now.
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