In the blog entitled, “5 Secrets to Saving Your Marketing Dollars,“ Debbie Allen gives some direct mail marketing tips, including advice on how often to mail your marketing piece. According to Allen, “By running smaller, less expensive, but routine advertising you can become more effective in the long run. One of the keys to advertising success is REPETITION. So a one time shot with a big ad will not oversell a smaller ad done consistently.“
In order to run a successful direct mail marketing campagin you need to continually remind your past and potential customers of your presence. Since a one-time mailing is easily forgotten, you want to continue mailing to the same people over and over.