On RISMEDIA, a website devoted to real estate news and trends, “How to Brand Yourself a Superstar” by Ralph Roberts, explains how brand recognition is the key to any marketing program. By establishing “brand presence” you can have people recognize your business and product the same way they would a celebrity.
According to the article, direct mail is great way to do this. Real estate agents are instructed to “Market yourself on paper. Start with your own business cards and brochures. Hand them out to everyone you know and everyone you meet. Publish and distribute your own newsletter. Launch a direct mail campaign.”
This type of thinking works for all different types of businesses and products, not just real estate. With the help of direct mail, you can get your business and product out to the public.