With the tax rebates already being deposited into people’s bank accounts, companies are finding different ways to convince consumers to spend their checks on their product or service.
In an article entitled, “Retailers plot ways to reel in early tax rebates” in the Pittsburgh Post-Gazette, Teresa F. Lindeman explains the different marketing methods businesses are using to convince people to use their tax rebates at their store. Direct mail is one of the methods mentioned. According to Lindeman, “Starting in May, Home Depot will send direct mail advertising, air radio spots and launch a Web promotion encouraging consumers to use their rebates to invest in environmentally friendly home products.”
In the case of the tax rebates, or in any other situation, a direct mail marketing program is a great way to get consumers’ attention and convince them to act on your offer. Have you tried a direct mail marketing campaign? What was your experience?