Are you having trouble getting the kind of response rate you need from you direct mail marketing campaign? If so, you might not be asking the right questions.

On Kaselnak’s Marketing Knack a blog entitled, “4 killer questions for direct mail” says there are 4 questions your direct mail marketing piece should always ask your prospective customers. According to the blog, there’s also a question that you the sender needs to answer. The blog says that “When you are creating or sending direct mail or postcards, always make sure that you put yourself in the recipient’s shoes. Ask yourself, “If I received this card in the mail today, what would I do with it? Would I throw it? Would I think about it? Or would I act on it?”