Once you decided whether you’re going to mail statement printing, invoice printing, card mailers, or postcards, you now need to come up with a targeted list to mail your direct mail pieces to.
In a blog entitled, “List Building Best Practices” on the Demand Metric blog, the author explains how you can create a marketing list for your next direct mail marketing campaign. Below are just a few of the author’s suggestions.
- Offer an incentive
- Use many different touch points
- Provide a preview
- Choose the right “call-to-action”
- Be specific