In order to be successful in business, you need to make sure you’re keeping past customers happy and continually encouraging them to purchase your product or service again. But how does one do this? Studies have shown that direct mail marketing is a great way to keep in touch with customers and make sure they don’t forget about you the next time they decide to make a purchase.

In an article entitled, “Improve Client Retention in 3 Simple Steps” on the website, Keep In Touch, the author explains how insurance agents and brokers can keep clients from cancelling their policies. The main suggestion given to readers is to keep in touch with clients as much as possible. One way to do this is through direct mail. The author says to, “Get clear on the direct mail…have a card or postcard set up in a system to send out a birthday wish or anniversary. Quick and easy, simply input the information into your system to have the notification sent to a printer who will print, sign, stamp, and send the card for you. People are looking for more than just bills in the mail.”

If you’re worried you could be losing customers, you should try a direct mail marketing program. It’s a great way to stand out from your competitors and make your customers feel special.