In a blog entitled, “Adjusting your Business Cards Design to your Business Model for Better Effectiveness,” by Business Card Design, some helpful tips for designing business cards are discussed. I think this advice should also be used for direct mail marketing.

According to the blog, “Before you begin designing your business cards, you should first take a second or third look at your business model. The effectiveness of your business card lies in more than just its aesthetic value but in providing useful information to your customers.” Whether you’re mailing statement printing, invoice printing, card mailers, or postcards, make sure you’re spending as much time developing the content as you do creating the design.