Prizms is the industry-leading lifestyle segmentation system that classifies your customers into one of 66 Consumer Segments based on the household’s purchasing preferences. Using data outside of your own customer files, Triadex will pin point offers for your products and services that your best customers are most likely to use. Better yet, we’ll use this demographic, consumer behavior, and geographic data to identify new and qualified prospects!
Prizms allow you to create a complete portrait of your customers by answering these important questions:
- Who are my best customers?
- Where can I find my best customers?
- What are my best customers like?
- How can I reach my best customers?
Features & Benefits:
- Increase your customer base by “cloning” the customers you already have
- Grow sales by basing your marketing strategies on facts instead of guesses
- Save money by only mailing to customers who fit your specific Prizms
- By gaining a better understanding of your customers and prospects, you can then reach them with tailored messages and offers designed just for them
How it Works:
- Send us your customer list
- We’ll tell you the top 5 Prizms your customers fall in
- We’ll find new customers who also fall into these Prizms
Profile Your Prospects:
Below are some examples of Prizms: