Look-Alike Reports analyze your customer list and overlays the data with demographic, income, life event and other elements to determine the key characteristics of your customers. We then provide you with a list of potential new customers that share characteristics with (or “look like”) your most successful customer lists.

Additionally, our system will calculate your list’s Market Penetration Index (MPI), allowing you to define its prospective market potential. The higher the index calculation, the greater chance you have at breaking into that particular demographic or geographic area. Records with MPI above 120 are your best customers.

Features & Benefits:

  • Calculate your list’s Market Penetration Index (MPI), allowing you to define your prospective market potential
  • Mail to a list of prospects who share the attributes of your best customers – not just any random customer
  • Analyze a wide set of demographic, psychographic and behavioral elements that are reflective of your customer’s purchasing tendencies
  • Tailor future offers by pinpointing your best customers’ key characteristics
  • Increase your customer base by “cloning” the customers you already have
  • Grow sales by basing your marketing strategies on facts instead of guesses
  • Save money by only mailing to customers who look just like your best customers

How it Works:

  1. Send us a list of your best customers
  2. We analyze the file and match specific criteria with our records in our database
  3. We send you a list of new records with similar characteristics – geographic, demographic or psychographic

Profile Your Prospects:

  • Geography
  • Age
  • Gender
  • Education Level
  • Marital Status
  • Income
  • Net Worth
  • Number of Adults
  • Number of Children
  • Credit Card Users
  • Preferred Retail Store Type
  • Number of Vehicles
  • Life event
  • Housing Type