Direct mail marketing is an extremely effective way to reach new customers as well as reward loyal customers. Below are just a few of the reasons why this form of marketing continues to grow in spite of the growth of online marketing:
- It’s Targeted: Experienced direct mail marketing companies can help you create a targeted mailing list allowing you to reach those people who are most likely to be interested in your product or service.
- It’s Measurable: There are several methods you can use to measure the effectiveness of your direct mail campaign. These include physical counting, barcode, and mag stripe.
- It’s Cost Effective: Studies have shown that direct mail marketing redemption rates often surpass other types of marketing such as email marketing.
- It’s Tangible: According to the United States Postal Service, many people look forward to receiving their mail. “In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately.”
Creating a direct mail marketing campaign is incredibly easy. Contact Triadex Card Mailers right now to get started!