In an article entitled, “5 Ways To Protect Your Direct Mail Marketing Postcards From Failure”, Charen Smith discusses a few ways you can prevent your direct mail marketing campaign from failing.
- Get those superior quality inks and paper
- Learn where the ideal audience is
- Get at the heart of your audience’s needs and preferences
- Offer something valuable
- Add authority indicators
I agree with Smith’s suggestions, but I know that using plastic card mailers instead of paper postcards is another way to increase your chances for success. Triadex Card Mailers’ direct mail programs generate the best leads at the lowest cost per lead to translate into increased sales!
For more information about Triadex Card Mailers and the different reasons plastic card mailers are better than postcards, click here for a free quote now!