Advertising is a crucial component to any business. Whether you’re selling machinery to a business or a meal to a customer, you need to advertise your business in order to capture new leads.
In an article entitled “Marketing vs. Advertising – Understanding the Difference and Implementing Your Strategy”, Jonlyn Scrogham says there are six different laws of Advertising:
- Use One Message
- Add Credibility
- Test Everything
- Be Easy to Contact
- Match Ads to Target Market
- Create Curiosity
Keep these six laws in mind when creating your next direct mail piece. When you partner with an experienced direct mail marketing company, they can help you accomplish this and more.
Contact Triadex Card Mailers today to get started!