We’re all looking for great “how-to” tips to teach us how to do everything under the sun, but when it comes to direct mail marketing, it’s just as important to know what not to do.

In a blog entitled, “Top 10 Direct Mail Mistakes” on AllBusiness.com, the author explains how and why doing the following things will sabotage your direct mail marketing campaign. Below are just a few of the examples the author gives on what not to do.

  • Use the wrong list
  • Poor copy
  • No call to action
  • No testing
  • Using hype over meat