There are many different missteps a company can make that will result in their failure. In a blog entitled, “Biggest Ever Business Blunders,” the author talks about some of the common mistakes businesses make. One of the mistakes listed is the “Wrong use of marketing tools.” According to the author, “You should know whether to go for print/electronic advertisements or online-advertisements and which suits your product well. If other campaigns like mailers, or direct marketing does work, you should make it your long-term strategy.”

In order to create a successful marketing campaign, you need to figure out what types of marketing work for you. Choosing a marketing strategy such as a direct mail marketing campaign will allow you to track your marketing efforts. This way you can test different types of mailers and find out which one works best for you.