The purpose of a direct mail marketing campaign is to mail a direct mail piece to a pre-qualified candidate, get that candidate’s attention, and then to convince them to act on your offer. With all of the different mailings people receive each day, you need to find a way to stand out from your competition.
In the blog entitled, “For Better Direct Mail,” Richard Siedlecki explains how to do just that. According to Siedlecki, you should try the following tips:
- Personalize it. The first thing recipients see is the name on the envelope–so avoid mailing labels. Type, print or even write the address.
- Use first-class mail, not bulk, so they know you care.
- Skip tradition entirely–send a colorful postcard or a self-mailer brochure. (This approach works best when you’re promoting a workshop, report or new product or service.)
Your company might be mailing postcards or card mailers, or you might be adding advertisements to your statement printing and invoice printing. Regardless of the type of direct mail piece you use, you want to be creative with every aspect of the piece.