Font is something easy to overlook when creating your direct mail piece, but studies have shown that just about every aspect of a mail piece can either make or break your marketing campaign, and that includes the style of text. While color, design, and the offer are extremely important aspects of your card mailer, postcard, invoice printing, statement printing, or collection notices, you can’t forget about the little things.

In a blog entitled, “What Fonts Say About Your Business,” Lynne A Saarte gives examples of fonts and explains the type of image they will present for your company. According to Saarte, “Your font is vital in getting your target clients attracted to your ads. Each style will definitely determine how your target readers would react to your ad. And your fonts would definitely be able to influence your target audience’s buying decisions based on its impact.”