Everyone in the marketing world is looking for the easiest, fastest, and cheapest way to advertise their product or service. Since bulk emails can be sent with the touch of a button and the costs to do so are practically nothing, it seems obvious why many companies are using email to communicate with past and future customers. But is this the most effective way to market your product or service?
Although direct mail marketing programs involve more time and costs, the proven effectiveness seems to make up for it. An email is something you can easily delete before even opening, and many people have junk mail programs that filter out such advertisements. In comparison, direct mail is something that you can actually hold in your hand. You can put it on the fridge or leave it on your counter, and it is a constant reminder of the offer.
By partnering with a fulfillment and direct mail services company, you can have a better chance of getting your message and offer seen by the public. Although you may be paying more up front, the increase in ROI will make it worth it.