Mailing a direct mail piece in the form of statement printing, invoice printing, postcards, or card mailers, is a great way to make contact with potential customers and to retain relationships with past customers.
In a blog entitled, “Prospecting Tools: Direct Mail” on the Sales Intelligentsia website, the author endorses the use of direct mail in a sales campaign. According to the author, “Direct mail has less obvious uses that fit well with many sales situations. It serves as one more contact. It conveys information via a newsletter, personal letter or informational article or report. It supports other tools like calls or ads. And it is an inexpensive way to maintain contact as you work your way towards that personal meeting.”
With the use of a direct mail marketing campaign, your sales department will have a much easier time convincing customers to act on an offer. Mailing to a targeted list will also ensure that your sales representatives aren’t wasting their time on people who have no interest in your product or service.