Prescription discount cards are everywhere. These discount cards claim they can save you money on your prescriptions. With so many of these cards going around, it’s difficult to decide which one to use. If you’re currently involved in this type of business, you need to find an effective way to set your service apart from all of the others.
One way to do this is through a direct mail program using Triadex Card Mailers. Triadex Card Mailers are plastic direct mail pieces that see an average redemption rate of 7% (paper postcards see an average of 0.5%). With this type of card mailer, you can include the different ways your discount differs from the others, as well as the card that can be easily popped off from the piece and placed in a wallet. Because Triadex Card Mailers are similar in size and shape to a credit card, there is a much better chance the recipient will be place the piece in their wallet.