In an article entitled, “Direct Mail Marketing Versus Internet Marketing”, the many reasons why direct mail marketing is more effective than internet marketing is discussed. Below is a summary of a few of the reasons why the author says direct mail marketing is the better option:
- Not all consumers have regular access to a computer or email address, however, everyone does have a mail box
- Marketing emails are often blocked by spam filters or they are delivered but not opened by the recipient for fear of viruses
- Free trials, coupons, and savings are more accessible when they come in the mail
If you’re interested in learning more about direct mail marketing and how it can help you reach new customers, click here.