If you want people to act on your direct mail marketing offer, you need to be sure that the design catches their attention. Although you may be tempted to add a ton of pictures and bright colors and use a bunch of different fonts, that might not get you the results you’re looking for.

On the UC Printing Services website, some designing tips for marketing materials are offered. According to the website, “An excellent design is the foundation of any good printing or marketing piece.” Below are just a few of the tips you should follow:

  • Too much text is a turn-off
  • White space (around text and pictures) is always a good thing
  • It’s a mistake to cram too much text and copy into a brochure or other type of printed piece
  • Use lots of pictures, and pictures with people in them are always preferred