When people receive a direct mail piece they usually do one of two things: take a glance at it and then throw it in the trash or put it in their wallet or purse to use for later. Now it looks as though some people are using direct mail pieces such as postcards and card mailers in a different way.
In the blog entitled, “Master Pieces” Natalie Engler explains how some people are keeping direct mail pieces for months or even years. These pieces no longer symbolize coupons or special offers; they are used as a decoration. According to Engler, “In offices and homes across the country, mail pieces initially designed to pitch an offer or service have become something more than just another piece of business communication. For many recipients, these pieces are something deeper, richer, more inspiring. No longer just an ad, they are also viewed as art.”