Is your current direct mail marketing program not getting the response rate you had expected? Before you give up on your card mailer, postcard, statement printing, or invoice printing campaign, be sure that your program has all of the ingredients required for success.

One of the key ingredients to a successful direct mail marketing campaign is consistency. If you’re not mailing your direct mail piece on a regular basis, you can’t expect to get much of a response.

In a blog entitled, “The Marketing Secret Revealed,” Tom Zeeb talks about his quest to figure out the secret to a successful marketing campaign. After attending various seminars and asking the top experts in the field, he realized that a secret to marketing doesn’t exist. According to Zeeb, “There is no secret to marketing. You just have to do it. Just do it. Do a lot of it. Do a lot of it consistently.”