When compiling or purchasing a direct mail marketing mailing list, one must keep in mind the product or service they are trying to sell as well as the people they are trying to reach.
In a blog entitled, “Utilizing a Bankruptcy Mailing List,” William Blake talks about an unconventional type of mailing list that could be very successful for some types of companies. According to Blake, “…if one’s primary business function is debt counseling, then a bankruptcy mailing list would provide a multitude of potential clients who could greatly benefit from the services provided by a quality credit and debt counselor. People often have the need for a specific service, but they are not aware that such a service exists, nor do they know that the service can be offered at an affordable price.”
Maybe a bankruptcy mailing list isn’t right for you, but at least now you know that you should think outside of the box when choosing one.