Many businesses, such as restaurants and retail stores, mail direct mail pieces to households. With this approach, the business usually reaches one family that decides whether or not they want to use the piece. Don’t get me wrong, this method is typically extremely successful. However, what about mailing your direct mail piece to businesses comprised of multiple people with various likes and dislikes?
When you mail your direct mail piece to another business, chances are someone there will be interested in your product or service. If the office manager isn’t a fan of Chinese food, maybe their boss or the office accountant is. Since offices are comprised of multiple people with different backgrounds and lifestyles, there’s a better chance someone will use your offer.