Your company may be considering mailing postcards, card mailers, or simply including advertisements in the statement printing and invoice printing you already send out. Regardless of which type of mail piece you use, you’re already on the right track by deciding to start a direct mail marketing campaign to stay in touch with old customers and encourage new customers to act on your offers.
In a blog entitled, “What Is Direct Mail Marketing and Why Should I Use It to Promote My Small Business,” some of the advantages to using a direct mail marketing campaign to market your products or services are explained. According to the author, compared to other forms of marketing, direct mail marketing is…
- Direct Mail Marketing is Versatile
- Direct Mail is Affordable
- Direct Mail is Effective
- Direct Mail Allows You to Speak Directly to Your Recipient
- Direct Mail Gives You Control Over Your Growth Rate
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