Direct Mail Marketing Programs - Cost to Benefit Analysis

Why Triadex Card Mailers are Better Than Oversized Post Cards

Many large retailers have already come to the conclusion that Triadex Card Mailers are a far more effective and better alternative to sending oversized postcards. Most marketers make the mistake of focusing only on the cost of the direct mail piece. In other words, they ask the question: “ What does it cost to produce and mail a marketing piece? ” While important, this point pales in comparison to a far more important question, which is the Cost-Per-Lead (CPL): “How many leads do we generate per marketing dollar?

You will move your marketing dollars to direct mail programs that generate the best leads at the LOWEST cost per lead. That is exactly where Triadex excels.

Let’s use the following example to illustrate this point. We are comparing a standard 6” x 11” oversized postcard to a 8 3/8” x 10 ¾” Triadex Card Mailer.

Volume of 50,000 pieces	Triadex Card Mailer	Oversized Postcard
Material/Production Cost Per Piece	$.48	$.18
Presumed Redemption Rate:	4%	.50%
Leads Generated	2,000 leads	250 leads
Cost of Mailing *	$24,000	$9,000
Cost Per Lead Generated (CPL) * Postage not included	$12	$36

As you can see, the card mailer with the higher redemption clearly outperforms the postcard. The Cost-Per-Lead would be only $12 per prospect versus $36 for the oversized postcard, a savings to you of 67%.

Think how much more effective your marketing programs will be when you get MORE SALES from the same marketing budget!

Naturally, the assumption shown is that a card mailer will “pull better” than a typical postcard, and more people will respond. Triadex has recorded redemption rates ranging between 3.85% and 12.87%. In the above example, a redemption rate of 12.87% would have generated an incredible Cost-Per–Lead of only $3.73.

Why Throw Away Your Marketing Dollars?
One should also evaluate the aesthetics and novelty of the direct mail piece. You need to get the customer's attention. Most individuals continue to be bombarded with postcards of all shapes and sizes. The great majority of them end up in the wastebasket without a second thought.

Our card mailer can be customized with even more graphics for greater effect. There is even an interactive element to the piece, as the card easily pulls away for easy storage. The typical person will put the card in a wallet or purse to redeem on their next trip to your store! The detachable card actually encourages the recipient to keep your marketing piece, which further builds your brand and promotes your company's offering at the same time.

The Results Are At the Register
No matter how creative a direct mailer, it must generate results. For Triadex, successful direct mail programs are measured at the cash register. We have the ability to track your redemption rates, and even tell you how much PROFIT your card mailer has generated on each and every mailing.

Call us today for a FREE consultation on how to use Triadex Card Mailers to increase YOUR sales.

Call us TODAY at 1-877-874-2339

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